Let’s face it. There’s often a lot of mental gunk that comes up for folks about money when they start a business. Lots of mental drama around wanting more, confusion over pricing, and questions about value. The worries seem to be endless.

But for some folks, there seems to be a particular chain of worries that sprout up when we start doing work that we love to do.

We think we should change our prices (because we’d do it for free anyway, we just love it so much!) or that we should offer a discount (after all, we don’t want to seem greedy!), or we bend over backward to accommodate the smallest objection (I want this to be for everyone in the whole world!).

This may sound familiar to you, and if it does, this video is for you.

The TL;DR version is:

1. Get out of your customer’s wallets and stop making assumptions (3 minutes)

2. Pretend you’re pitching this to your “boss” for a no-nonsense answer (4:35)

3. Make your ceiling your new floor to help you think about what’s possible (5:58)

Click here if you have trouble with the video

Have any other great ideas about how to get out of money gunk? I’d love to hear them below!