…It was interesting because both of them were coming from the perspective of not wanting to be too rigid. They wanted to create options to fit whatever the customer wanted/needed, which in theory is a great idea. Create the thing the customer wants, right? In the case of the new business owner, she just wanted the sale—any sale!—so she didn't want to have too many restrictions. The more experienced business owner was tired of the same ol' boring proposals and was hoping to do something creative with his potential sponsors, so he didn't give any parameters either. But the problem was that instead of keeping things open ended and easy, they essentially put the burden of decision making on their potential client/partner.
