Let’s face it. There’s often a lot of mental gunk that comes up for folks about money when they start a business. Lots of mental drama around wanting more, confusion over pricing, and questions about value. The worries seem to be endless.
But for some folks, there seems to be a particular chain of worries that sprout up when we start doing work that we love to do.
We think we should change our prices (because we’d do it for free anyway, we just love it so much!) or that we should offer a discount (after all, we don’t want to seem greedy!), or we bend over backward to accommodate the smallest objection (I want this to be available for everyone in the whole world!).
