“My website isn’t working! I don’t know what’s wrong…I built the dang thing, where are the sales?”
I hear this all the time.
There’s a misconception that building a website is the hard part. People sometimes think that “once you build it, they will come.” But, of course, that’s not the way things work.
If you feel like your website isn’t working, let’s start by identifying whether it’s a traffic problem or a conversion problem. Here’s what I mean: