You've been in business for a while and it's going well, but you're starting to realize that you could really use some help.
You've put in your time, you've made great relationships with clients, you're taking on more of the work you love, but you haven't really given your marketing much (any) attention.
Since you're in charge of this success of this business, it's hard to just hand the keys over to someone else for major aspect of your business, like marketing. You need to be intimately involved, at least for now.
But the sales cycle of your business is starting to wear on you. Not knowing where your next job/client/sale is coming from is exhausting and super stressful, and you know that without giving your marketing some attention it'll only get worse.
You wish you had the time to get your marketing to-dos done, but there are just not enough hours in the day. And, if you're being honest, it feels about as exciting as a trip to the dentist. With everything else that needs to be done, it's hard to make it a priority. But...
You know it's time. You simply can't put it off any longer.
The thing is, you know you could really make this business thrive with a little bit of marketing strategy and a good plan! You want a beautiful, effective online presence (website, social media), and more importantly a plan for knowing exactly how to connect with clients or customers who will love your work.
The idea of being able to connect the dots between your (specific) marketing actions and landing a (dream) client or making a (big) sale sounds amazing — you just want to know that you're putting your effort in right place.
You imagine getting this marketing plan all figured out and streamlined so that it's easier for you to implement, automate, or train an employee to take over down the line.
When you got into this business, it wasn't to work 60+ hour weeks on things you don't enjoy. You dream of spending more time doing the thing you're so good at, having more free time for the things you love, and making a great living without burning out.
And you know your marketing strategy is the missing link.
Does this sound familiar?
Marketing tends to be the last thing on your list because you care more about doing a great job for the clients you have...not talking about the work you do!
You're tired of the feast and famine aspect of business. You want consistent sales!
You're afraid of just hiring a marketing employee or agency. You feel like you need to have your finger on the pulse at least for now.
A beautiful website and email newsletters sound great, but you don't have the time to figure out how to make the changes you need. Hours of technology frustration? No thanks.
You want to attract more people like [insert your favorite client] but you think "how the hell do I find more people like that?" Where would I even start?
Your clients love the work you do and rave about their experience with you...but relying on "word of mouth" referrals isn't going to cut it anymore.
You just want someone to do some of the heavy lifting for—no, with— you. You need to be involved, but you want some help, fast!
I hear you...and I can help.
Hey, I’m Katie!
I'm a coach for small business owners who love what they do, but are overwhelmed by all of the demands on their time.
They know they need to market themselves to attract more customers consistently, but they don't know where to put their efforts.
I help them establish an authentic online presence so they can promote their business with confidence and attract the right clients to support the flexible lifestyle they want.
In Launchpad Comprehensive,
you'll make big strides in marketing your business
We'll overhaul your online presence (social media and website) so you can attract dream clients and make more sales with ease.
You'll get a comprehensive plan for marketing your business so you know exactly what to do, and can track what's working...and what's not.
You'll have hands-on help. This isn't just where I tell you what to do, I do the work with you. Together, we'll tackle the projects that are overwhelming you so that you can make progress, fast!
Through the Launchpad Comprehensive, you will get:
Clarity on who your ideal clients are and how to reach them
A thorough plan for the exact marketing actions to take
Hands-on help for planning and executing your social media strategy
Feedback and tech tutorials on the tasks that have been bottlenecks for too long (setting up email marketing automations, for example)
An understanding of how to sell in a way that feels good to you
Feedback on you messaging so that you can get it just right and sell more of what you love to the people you want to work with
Visual brand strategy recommendations (and help implementing those changes if necessary!) to make you look more polished and professional
Accountability and action plans to get. things. done!
The support and momentum you've been wanting for way too long!
LAUNCHPAD COMPREHENSIVE INCLUDES:
Big Picture Assessment
This is where you'll get it all out on the table and get really clear about where you've been and where you're going. In this questionnaire, you'll identify goals, dreams, and values, but also what you've done so far, what's not working, where you get stuck, and what materials you need. It's a in-depth questionnaire that you'll fill out and then we'll review together to make sure we can put together the right plan for your business and your life.
In-depth questionnaire/assessment
90 minute coaching session
Strategy Sessions: 12 Week Sprint
In our weekly 45 minute calls, we'll get down to business and put the plan into action. Based on the priorities and goals you identified in the Big Picture Assessment, this is where we talk through your questions, struggles, and next steps. We'll come up with a working plan for the coming week, and then divide and conquer, coming away with actionable steps for each of us to take before our next call. This "initial sprint" is designed to get some major momentum going in the first 90 days of our work together. We'll have 3 weekly calls in a row, followed by an "implementation week" to work.
Nine, 45 minute strategy/coaching sessions over the course of three months
Weekly plan of action
Online Booster & Tech Tutorials
Depending on where you're at, we'll dive into the specifics of your online presence, to add the "spit & polish" it needs. This might include updating your website copy, or overhauling your Instagram feed. It might be writing and designing blog posts or opt-ins. It could be setting up an email marketing platform and getting your initial automated emails ready to roll. We'll identify the top three priorities for your online presence and I'll help you do the dang thing (examples below)! Feedback videos and tech tutorials are part of the process so you can take control of these systems and platforms going forward.
Email marketing set-up and automation
Content creation
Opt-In design and implementation
Social media platform set-up and scheduling
Website copy and visual editing (depending on platform)
CRM set-up
Project management system set-up
Online visual identity improvements
Collaboration Documents
To stay on track, we'll share a Google Docs folder with call notes, planning and tracking spreadsheets, to-do lists, homework documents, and more. This way we'll stay in clear communication throughout a project, and be able to give feedback with ease. Plus, we'll clearly be able to see where our efforts are paying off and what needs more attention. You'll get a clear understanding of which actions are effective, what you need to do next, and how you can plan for the future.
Strategy Sessions: The Marathon
After we complete the first three month sprint, we'll keep checking in, strategizing, and tweaking to ensure you're hitting your goals, making big moves, and getting more clients. Our marathon sessions take place over a minimum of 3 months, where we'll have calls twice a month to make time for both strategy and implementation, as well as shared feedback documents and email for support. This is where the the magic really happens because when you have the time and space to see what's working, tweak and adjust, and get it right.
Branded Photoshoot
At some point during our time together, you’ll ship me your products or we’ll get together in person (travel not included) and we’ll create some gorgeous images for your website and social media channels. I could write more here, but as they say, a photo is worth a thousand words!
Take a look:
You are done flying solo. You're ready for the hands-on help and expertise to make this business thrive. No more DIY courses or putting important tasks on the back burner . You want someone on board with you so you can make big moves.
Investment: starts at $2500 per month, 6 month minimum
Limited to 4 clients per year. If this sounds like the right fit for you, apply to get the process started below:
Here's how this works:
Step 1: Schedule a call to see if we’re a good fit and get all of your questions asked. Since this is a very in-depth, ongoing working relationship, I only take a few clients per year in this capacity.
Step 2: After our call, I’ll send you back a final proposal and general timeline so we can be sure we’re on the same page. Once that looks good, we’ll get going.
Step 3: I'll send you the links to set up payments, schedule our first call, and give you all of the kick-off information. After that, it's time to get busy!
Questions? Don't hesitate to reach out. I want to be sure this is a great fit for both of us, so I'm glad to answer any questions you may have.
I've worked with a range of businesses, big and small:
What clients say about working with me:
Website is amazing! For the first time in years I feel proud of it and like it represents who I am. Cannot thank you enough for getting me through this, I couldn’t have done this with anyone else. I now look at the website first thing everyday and it makes me feel like I appear to have my sh*t together! - Shannon
Just wanted to say thanks for your hustle and patience with me on this big project! I LOVE how it turned out. -Lindsay
I got more value from talking to Katie for one hour on the phone than I have reading back to back business books for a whole year. I needed clarity and she was able to dive deep into my insecurities and helped me find ways to showcase my true personality through my business. - Fernanda
You do such amazing work on the first try, very appreciated. Nailed it! -David
Katie has been an amazing sounding board for ideas and strategy through planning our launch. She has asked the hard questions I need to consider but also been a voice of encouragement and enthusiasm. -Christy
Thank you so much for your feedback. I really appreciate that you're providing me this kind of support! -Martha
I've already paid for the coaching a few times over with the systems we put in place, hiring help, and being way more in control of financial goals. I feel like I'm finally in the drivers seat of this crazy train, which is priceless. -Tress
I always feel more steady after your thoughtful emails and questions. Thank you times a million!
-Audie
This looks amazing. Your advice is awesome! - Scott
She helped me from the ground up to where I feel confident with the first phase of all aspects of my business, including marketing through social media, Facebook content, personal branding, website development, etc. she even supported me emotionally when I was feeling overwhelmed and defeated. -Rose
Katie listened to me and created a plan that was so thoughtfully crafted around what I needed, and even what I’ll need in the future. -Collin
Curious to see if we're a good fit?
Let's set up a time to talk! We'll go over what you need help with and I'll give you more details about how I work with clients.
Come with your questions. I'm glad to answer 'em all.
Select a time that works for you here:
I'll look forward to hearing more about your business!
-Katie