In order to have a business, you need to make some sales. And in order to make those sales, you have to understand what your customer is really buying from you so you can talk about it with confidence. The following exercises help you to get really clear on the value you’re providing, as well as the transformation the customer experiences by using your products or services.

SALES MAP:

Additional resources/recommended reading:

• Building a Story Brand by Donald Miller

• Sales School from Kendrick Shope