It all started because you love this stuff.
You love designing or shooting or making or printing or writing your creative work. You'd do it regardless of whether you got paid for it because it's just part of who you are.
Or maybe you're just toying with the idea of taking your passion projects to another level (you don't even know quite what it would look like, but you think about it a lot!). Either way, you express yourself through creativity.
So when people started asking for your stuff (because, dang, it's good), you thought "Hmm...maybe this could be a viable way to make a living. Man, wouldn't that be cool? Just getting to do my art all day and get paid for it? That sounds pretty great!"
But so far it's turning out to be a lot harder than you imagined!
You're overwhelmed by the business and marketing side of things. You feel like the list of tools and skills that you need to make your business work grows by the second — pricing, algorithms, sales funnels, professional photos, email marketing, bookkeeping, Instagram, ugh!
You're not sure what to do next to create the momentum (and sales!) you need to get this thing off the ground...but you know that you can't wait forever.
You're starting to doubt whether this is really worth it. What started out as a fun project is starting to feel frustrating and hard...and you wonder if maybe you should just drop it entirely.
You're still curious though...What if you can make it work? What if it is possible?
You're smart and talented and capable, and not so easily dismayed. You know that you have a chance, and you dream of being able to do this work full-time. The flexibility and freedom that working for yourself provides sound heavenly! You imagine long days in a sunlit studio doing your thing, while also knowing that your bank account is thriving (like, yep, you can buy that fancy cheese at the grocery store without worrying). That alone keeps motivating you to push forward.
But you know something needs to change. You may be thinking:
You can't do this by yourself anymore. You do NOT have the budget for the help you need right now...but you also don't have the time to waste either.
You feel like you should promote your work online more, but it just feels so...narcissistic? Slimy? Obnoxious? Pushy? You don't want to be a sell-out.
How can you keep doing things you love without the business side of things taking over your life?
You're willing to put some investment into this business to see if it will really work, but not so much that if it doesn't work you'll be stuck paying it off for ages.
You know you love the work you do, but the overwhelm is starting to hijack your creative process.
I created The Trailhead because I know that with just a little step-by-step guidance and gentle accountability you can take your creative pursuits to the next level. You need to create some online visibility and start being seen!
Whether you're actively making a physical product or you provide a creative service (like interior design, writing, or animation), you're just ready to get started on a project you've been dreaming about, The Trailhead will help you:
Cultivate confidence. It's time to calm your fears and start playing big. You'll boost your confidence so you can start making moves.
Know what to actually say or do online so that your message resonates with the right folks.
Get clear on your next step. You might have a big plan, but feel lost on your next move. Not anymore!
Feel supported! Connect with other folks in the same boat who are ready to encourage others.
Give you the space to ask "Am I doing this right?!" and get a dang answer. No more guessing!
Be Seen. Start putting yourself out there in a way that feels good.
Here's how it goes down:
Momentum Calls:
We'll go live on a group call every other week so you can get your questions answered and be sure you're making progress. You'll get the one-on-one coaching you need, and you'll also learn from what others are doing so you can get the support you need! Continuing to show up and be accountable helps you make the progress you want and not get stuck in analysis paralysis mode. Plus, knowing that you're not doing this alone feels so good!
Lessons in Route-finding:
You'll dive into the Lessons in Route-finding audio modules to learn, reflect, and take action. You'll spend time exploring your goals and hopes for the future, your fears and worries that keep you stuck, and tips and techniques that make the ride a whole lot more enjoyable. You'll be sure that you're doing things in a way that aligns with your values. You'll explore how to market yourself and promote your work in a way that feels good and is effective.
Module 1: Destination + Possibility: exploring your goals, purpose, and the big picture
Module 2: Mindset + Intuition: understand the stories and beliefs you hold; meeting your inner team
Module 3: Offers + Being Seen: getting clear on how to do more of the work you love to do in the way you like to do it so you can connect with the people who want it
Module 4: Voice + Visuals: honing in your visual branding and messaging so that it attracts and connects with the right customers
Module 5: Abundance + Pricing: exploring how to set prices, deconstruct your unhelpful financial stories, and how to create a new relationship with money
Module 6: Planning + Productivity: understanding how to manage your time, track your results, rest and recharge, and plan for the future
Adventure Group:
We'll have a private Slack group for sharing tips or tricks and connecting with others on the same path. Catch live trainings and tutorials based on what you are struggling with. This is your safe space to ask questions, learn, share your results, and get input from others.
You'll also be able to participate in challenges to help you get out of your comfort zone and into action! You'll set goals and and get feedback and guidance on how to get there.
Support. Guidance. Exploration.
Would you venture into the wilderness alone, if you'd never stepped foot off a sidewalk before?
Maybe. But it could be a pretty rugged trip.
Perhaps it would be more enjoyable to head off on that adventure with a guide instead. Just so you know what to pack and what to do when the storm rolls in.
It'll still be an adventure. You'll have to do the work. There's no easy button.
But it'd be more enjoyable with a few insights on how to navigate and some folks to laugh with along the way.
That's the intention behind The Trailhead. To help creatives be seen and explore building an online presence in a way that is less like a lonely slog and more like a fun expedition.
If you're ready to bring your gifts, talents, creativity to the world in a bigger way, this is your invitation.
Hiker:
$49 per month
Two 60-minute group coaching calls per month
6 pre-recorded lessons to give you the jumpstart you need.
Private Slack community for feedback, conversations, insight, ongoing coaching, and encouragement from other motivated creatives.
Cancel anytime.
Leader:
$79 per month
Two 60-minute group coaching calls per month
6 pre-recorded lessons to give you the jumpstart you need.
Private Slack community for feedback, conversations, insight, ongoing coaching, and encouragement from other motivated creatives.
Detailed private feedback 1x per month on your website, copy, or marketing collateral.
Cancel anytime.
