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sales
“My website isn’t working! I don’t know what’s wrong…I built the dang thing, where are the sales?”
I hear this all the time.
There’s a misconception that building a website is the hard part. People sometimes think that “once you build it, they will come.” But, of course, that’s not the way things work.
If you feel like your website isn’t working, let’s start by identifying whether it’s a traffic problem or a conversion problem. Here’s what I mean:
“I really need to figure out Instagram.”
“I just have to start sending an email newsletter...but I’m lost on what to write.”
“Should I start advertising on Facebook?”
“I need a freebie!”
These are some of the concerns people have when they first get into marketing themselves. They get information about what they "need to do" but they don't know why. They're just shooting from the hip.
If you put together a big Black Friday/Cyber Monday sale and heard crickets, you're not alone. So many business owners in the early stages of the game are convinced that Black Friday is simply about putting out some great discounts and watching the sales roll in...but that really only happens if you've put the work in ahead of time.
