Viewing entries tagged
content
When it comes to creating content for your blog (or newsletter, YouTube channel, etc.) sometimes the hardest part is just figuring out what sort of content to share. It’s easy to get sucked into some fairly unhelpful thoughts as you’re trying to brainstorm:
What should I even say?
Doesn’t everyone know this stuff?
What can I tell them that hasn’t been said already?
“I really need to figure out Instagram.”
“I just have to start sending an email newsletter...but I’m lost on what to write.”
“Should I start advertising on Facebook?”
“I need a freebie!”
These are some of the concerns people have when they first get into marketing themselves. They get information about what they "need to do" but they don't know why. They're just shooting from the hip.
Creating blog posts or social media posts can take way longer than it needs to if you're starting from scratch every single time. Using a simple spreadsheet to organize your ideas and store them for the right time can drastically increase your efficiency and help you stay focused when you're working on something else.
